deuromedia at the Broadcast Asia

German company gains remarkable results at Asia's most important broadcast exhibition.

Mettlach, July 10th, 2001 - deuromedia - for the first time the software developer of marketable broadcasting and reception concepts suitable for broadband transmissions participated as exhibitor at the biggest broadcast trade fair in the asian area. On the occasion of the Broadcast Asia 2001 in Singapore, for the first time the company from the Saarland (Germany) presented its concept of broadcasting digital contents.

The Broadcast Asia represents the pivotal point for the asian market : more than 10.000 visitors from 68 countries used this exhibition in order to get more information about new products and trends and in order to get new contacts.

The leading asian and pacific nations - the so-called "Tiger States" as well as countries like Indonesia have become more than only technology partners for the exhibitors : " Asia represents a huge market for companies which offer marketable solutions for broadband transmissions " Mr. Weber, CEO deuromedia comments on this subject. Many global players have already become aware of the important role of Asia : 88% of the 800 exhibitors do not come any more from this region.

Broadcast Asia : deuromedia is extending its contacts

It is true that deuromedia has appeared for the first time as an exhibitor on the Broadcast Asia but the company has kept contacts in Asia ever since. Last year, Mirae Online, one of the leading High Tech companies in Korea has become a licensee of deuromedia's entire range of products. The korean company is using deuromedia's software modules of creating, sending and receiving broadband transmissions. On the occasion of this Trade Fair both companies arranged that deuromedia would also provide them with its new platform.

Besides successful sales contacts, the company from Saarland has reduced barriers in order to have a better access to the asian market : on the occasion of an official ceremony at the German Ambassy and the partnership in the German Pavillon , deuromedia has had first intensive talks about Asia being an interesting economic site. Mr.Weber, CEO of deuromedia stated " by an intense exchange of knowledge and ideas we have gained a lot of interesting Insider informations concerning the asian market itself; therefore we have recognized its strategic importance.

Prospects for a global future

With the appearance at the Broadcast Asia , deuromedia underlines its globalization strategy. Mr. Weber outlined:" The NAB/Las Vegas in spring of this year has been a first test - on the occasion of the Broadcast Asia we were focusing on the markets in the Far East." The NAB has been a perfect platform in order to present our solutions on the largest international level. We were able to intensify the interest we have caused on a larger quality level. : Besides a great demand for our products , we have had very interesting contacts with decision-makers at the Broadcast Asia.

About deuromedia - the viewer company

deuromedia is removing the barriers between the Internet and television - the international software manufacturer offers a ready-to-market sender and receiver system for broadband transmissions. Deuromedia has adopted an approach that enables the seamless fusion of all types of digital channels. Thanks to products from deuromedia users can customise content for their own individual purposes. In fact deuromedia solutions offer providers of all kinds of data transfer and content the professional platform: point-to-point, point-to-multipoint as well as formats with two-way capability. The Company was established in Merzig, Germany, in 1996 and currently employs 170 staff throughout the world in development, sales and distribution.

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