create - stream - receive: broadband technology arrives on the advertising industry scene

PetersenNaumann AG sets the course for an interactive advertising future through a co-operation with deuromedia

Milia 2001: Cannes, 10th February 2001 - Broadband technology is now beginning to shape the advertising landscape. PetersenNaumann AG, which has won many awards in the field of international advertising film productions, is progressively ex-panding its area of activities into the broad-band future. With deuromedia's software, PetersenNaumann AG has found the right platform to implement its visionary ideas today.

deuromedia eliminates the boundaries between the Internet and television. The fu-sion of media and transmission networks is changing the advertising industry from the ground up. High-resolution moving pictures can now be quickly and simply sent in IP (Internet protocol) format. But the new opportunities are not limited to transfer-ring films on the Internet - new business models are also becoming a possibility with interactivity via a reply channel and the chance of addressing defined user groups (multicasting). And this increases conceptual freedom in the development of adver-tising and film production.

Production services on the brink of a new era
To exploit future opportunities to the full PetersenNaumann AG has set up PetersenNaumann Connect. This new division develops new multi-media marketing concepts using the potential of broad-band transmission for the areas of advertising film, feature film, production services and post-production. The technology opens up new horizons to the creative scene: from now on it's the idea that matters - file size and transfer speed of are no longer important.

"We are at an important point in the history of communications. Technology is now at last able to offer connections which can meet every wish. We are going to start with new concepts, and together with deuromedia we will guide the consumer into this era," says Oliver Székessy (CEO, PetersenNaumann AG).

Dieter Weber (CEO, deuromedia) also regards the cooperation agreement as an important step, "The partnership of technology and content which we want to shape with PetersenNaumann will create interesting synergy effects. With this additional expertise we can expand our scope of innovative activities and together be prepared to win new interest in broad-band technology."

Successful applications with deuromedia software
At the IBC 2000 deuromedia showed PetersenNaumann productions using 'the viewer plug-in' for the first time. This year broad-band content will be presented at the milia 2001 in Cannes, France (11/2 - 14/2/2001).

About deuromedia - the viewer company

deuromedia is removing the barriers between the Internet and television - the international software manufacturer offers a ready-to-market sender and receiver system for broadband transmissions. Deuromedia has adopted an approach that enables the seamless fusion of all types of digital channels. Thanks to products from deuromedia users can customise content for their own individual purposes. In fact deuromedia solutions offer providers of all kinds of data transfer and content the professional platform: point-to-point, point-to-multipoint as well as formats with two-way capability. The Company was established in Merzig, Germany, in 1996 and currently employs 170 staff throughout the world in development, sales and distribution.

For further information, please visit our website at http://www.deuromedia.com

About PetersenNaumann AG:

PetersenNaumann AG was set up at the start of the new Millennium, to function as a holding company for the various activities of the PetersenNaumann film network. It is the nerve centre for three companies and four offices distributed throughout Germany and active in the areas of advertising film, feature film, production services and post-production. Bernd Naumann, Tony Petersen and Oliver Székessy hold equal shares and also form the executive board.

The supervisory board consists of commercial lawyer Reinhard Palaschinski as chair, media entrepreneur Michael Menzel, and consultant Christian Delbrück, who until recently was on the editorial board of Axel Springer Verlag.

The two main activities are:

• supplying the best possible advice and service for international advertising film productions and
  
  
• releasing and using synergies between the fields of feature film and advertising film production.
  
  

Further information is available at www.petersennaumann.de

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